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What We Do


What We Do


Everything We Can for a Healthier Future

 

Well Played engages musicians and their fans to promote health and safety at live events and on tour. We create healthy environments by connecting the wellness and music industries.

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Who We Are


Who We Are


 

Well Played was established in 2015 by Wellness Guru, Gretchen North and her Emmy-winning, environmental engineer husband.

Well Played promotes the health and safety of fans and artists at live events through fan outreach and behind the scenes wellness programs.

 
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Connect With Fans


Connect With Fans


 

Well Played enhances the fan experience at live events through positive, purposeful engagement. Some ways we activate audiences are through:

 
 

Wellness Village

Pop-up villages with national and local non-profits, basic health screenings, products, education and gaming geared toward raising awareness about personal health and safety practices.

Volunteers

Well Played Ambassadors are trained and coordinated to champion fan involvement.

Event-Specific Apps

Geo-fencing and beacons for health and safety product and practice optimization.

 
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Safe & Healthy Touring


Safe & Healthy Touring


 

Well Played works with artists to create healthy environments while on tour and backstage. Some ways we do this are:

 
 
  • On-Site Health Screenings
  • Healthy catering options, meal planning and nutrition coaching
  • Personal training, group exercise classes and fitness assessments
  • Flu Shot Clinics
  • Health Coaching
  • Weather Monitoring
  • Emergency Action Plans