Well Played engages musicians and their fans to promote health and safety at live events and on tour. We create healthy environments by connecting the wellness and music industries.
Well Played was established in 2015 by Wellness Guru, Gretchen North and her Emmy-winning, environmental engineer husband.
Well Played promotes the health and safety of fans and artists at live events through fan outreach and behind the scenes wellness programs.
Well Played enhances the fan experience at live events through positive, purposeful engagement. Some ways we activate audiences are through:
Pop-up villages with national and local non-profits, basic health screenings, products, education and gaming geared toward raising awareness about personal health and safety practices.
Well Played Ambassadors are trained and coordinated to champion fan involvement.
Geo-fencing and beacons for health and safety product and practice optimization.
Well Played works with artists to create healthy environments while on tour and backstage. Some ways we do this are: